Skip to content
  • Technology
  • Global projects

Clarity and impact: telling the Vital3D story in biotechnology

Vital3D Technology

About the project

Bioprinting is a rapidly evolving technology with applications in cancer research, drug discovery, and regenerative medicine. At the crossroads of engineering and health, the field faces complex technical, regulatory, and ethical challenges that must be communicated clearly to both industry and public audiences. Vital3D Technologies is a Vilnius-based company that develops laser-based 3D bioprinting solutions.

To shape the company’s messaging, we aligned communications with the latest developments in technology and regulation, carefully distinguishing Vital3D’s innovations and potential impacts from other market entrants. Our approach focused on regular press releases, expert-led comments, and timely updates, positioning Vital3D as a trusted reference point in the bioprinting landscape.

Client
Vital3D Technology
Industry
Technology
Services provided
Thought Leadership Reputation ManagementEarned Media
External links
vital3d.eu

Our Approach

We developed a mission-led communications strategy aimed at strengthening the public’s connection to Lithuanian forests and turning awareness into meaningful support.

  • Messaging & Positioning

    Focusing on Vital3D’s strength in technical precision laid the groundwork for clear messaging that highlighted its leadership in bioprinting for medical research. This approach kept complex advances understandable for expert and public audiences.

  • Thought Leadership

    Insights from Vital3D leadership were promoted through targeted expert commentary and direct explanations of current and future technology impact in the health sciences.

  • Community & campaign engagement

    Alongside this, we created a range of engagement initiatives and campaigns that encouraged ongoing participation rather than one-off donations. These activities helped foster a growing community of supporters and strengthened long-term involvement with the Foundation’s mission.

  • Media Relations

    We targeted biotech, technology, and mainstream news outlets with consistently clear press releases and pitched expert views tied to industry topics and policy issues.

  • Reputation Management

    We monitored scientific news, regulatory updates, and ethical questions, preparing the company to respond to inquiries quickly and thoroughly.

How we tackled it

We worked directly with Vital3D to translate technical progress into accessible news stories tied to real-world concerns in cancer research, clinical trials, and regulatory changes. Every press release or comment drew on concrete case examples, performance results, or milestone achievements, matching the details each audience needed to see.

When new laws, research trends, or bioethics debates made headlines, we developed written responses or background briefings, making sure Vital3D’s statements addressed current questions head-on. We used tailored outreach, aiming press and online updates at outlets most likely to shape opinion in bioscience, tech, and health sectors.

Numbers speak for themselves

We ran Vital 3D's international PR from 2023 to 2025, building their reputation in bioprinting and regenerative medicine from the ground up. The team focused on their science while we focused on getting them coverage.

  • 120+

    press hits across two years, spanning biotech and life sciences trade press, health media, and mainstream technology outlets.

  • 400M+

    combined monthly reach across placements in MSN, The Next Web, Sifted, Longevity Technology, 3D Natives, and Postimees, among many others.

  • 20+

    countries covered including the US, UK, Canada, Germany, Belgium, Poland, Estonia, Turkey, South Korea, Portugal, and Brazil, putting Vital 3D on the map well outside their home market of Lithuania.

  • TV, podcast, radio and print interview requests

    from journalists who saw Vital 3D as a credible voice on organ shortages and the future of bioprinting.

Stories that earn attention

We work with companies that need more than visibility. From launches and press trips to ongoing media work, we help build the right coverage around your product, team, and point of view.

Explore case studies