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Developing mission-led communication for Ancient Woods Foundations

Sengires fondas

About the project

Ancient Woods Foundation (Sengirės fondas) is a Lithuanian non-profit organization dedicated to preserving biologically diverse forests. Its mission is to help restore Lithuania’s ancient woods by identifying and protecting mature forests based on 40 scientific criteria. Once acquired, these forests are left undisturbed, allowing all forms of life within them to thrive and complete their natural life cycles.

However, like many non-profits, it competes for attention and support in a crowded landscape. Stepping in as their pro bono communications partner, we allowed their mission and work shine across media and social platforms. And what began as a pro bono collaboration quickly became a passion project for our entire team.

Client
Ancient Woods Foundation (Sengirės fondas)
Industry
Environmental protection
Services provided
Reputation ManagementThought LeadershipPR StuntsEarned MediaInfluencer Relations
External links
Sengiresfondas.lt

Our approach

We developed a mission-led communications strategy aimed at strengthening the public’s connection to Lithuanian forests and turning awareness into meaningful support.

  • Messaging & Positioning

    We shaped a clear and compelling narrative around the urgency of the mature woodland preservation and deforestation risks while highlighting the unique nature of Ancient Woods Foundation’s work.

  • Storytelling & content

    To make forest preservation feel more accessible, we reframed it as a tangible and rewarding way for people to contribute to the future of Lithuania’s natural heritage. Through emotionally engaging storytelling, we brought the forests to life and helped supporters understand the real-world impact of their contributions.

  • Community & campaign engagement

    Alongside this, we created a range of engagement initiatives and campaigns that encouraged ongoing participation rather than one-off donations. These activities helped foster a growing community of supporters and strengthened long-term involvement with the Foundation’s mission.

  • Media relations

    We established and nurtured relationships with target journalists across different fields. By identifying relevant media opportunities and maintaining ongoing dialogue with key contacts, we secured consistent coverage that expanded the Foundation’s reach and brought its mission to new audiences.

How we tackled it

We crafted content and outreach materials that resonated with people on an emotional level. Highlighting both facts and figures, we told stories that showcased the beauty, fragility, and importance of Lithuania’s old-growth forests, helping audiences build a personal connection to the cause.

Numbers speak for themselves

Throughout more than 6 years of collaboration, our strategy and efforts delivered measurable outcomes for the Foundation:

  • 150+

    earned media mentions per year in leading Lithuanian and regional publications like LRT, 15min, Delfi, Verslo žinios, Bernardinai, and others.

  • 60M+

    estimated potential impressions per year across earned media placements.

  • National-level events

    including several higly-attended concerts and a countrywide campaign within the last year that reached thousands of residents, multiple businesses, and top performers.

  • 20+

    interviews per year secured in national TV and radio stations that reach thousands of spectators and listeners across the country.


Stories that earn attention

We work with companies that need more than visibility. From launches and press trips to ongoing media work, we help build the right coverage around your product, team, and point of view.

Explore case studies