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Bringing clarity to cybersecurity and compliance tech

Copla

About the project

With strict regulations and rising cyber threats, it is harder than ever for small and medium-sized businesses to stay secure and compliant. Copla (formerly Cyber Upgrade) developed an AI platform that automates key cybersecurity and compliance tasks, helping companies meet standards like DORA and NIS2.

We stepped in to build trust in Copla’s approach and raise its profile through press releases and expert commentary, picked up by the likes of Business Insider and the Daily Mail. From funding news to technical thought leadership, we supported Copla as it brought clear solutions to a crowded, and confusing, cybersecurity market.

Client
Copla (formerly Cyber Upgrade)
Industry
Technology
Services provided
Thought leadershipReputation managementEarned Media
External links
Copla.com

Our Approach

  • Messaging & Positioning

    We helped Copla find a clear, confident voice on regulation and risk without oversimplifying complex details, building credibility with business and tech audiences.

  • Thought Leadership

    We highlighted Copla’s founders and expert voices through data-driven commentary and practical advice, showing how their platform supports businesses dealing with tough regulations.

  • Media Relations

    We tracked emerging issues and headlines so Copla could respond fast and project expertise on pressing cybersecurity issues.

  • Reputation Management

    Addressing past misconceptions and proactively shaping public perception through transparent, data-backed storytelling.

How we tackled it

We targeted news cycles with tightly written press releases on major milestones like funding and key regulatory changes. To keep Copla top of mind as cybersecurity rules shifted, we pushed relevant commentary to business and tech journalists, balancing high-level regulatory context with actionable recommendations for SMEs.

Numbers speak for themselves

Copla came to us as an early-stage startup with a strong product but little media presence. We leveraged founder expertise, established through his earlier success in the fintech sector, to build trust and recognition in a new venture. We built Copla’s PR strategy from scratch, secured their first major placements, and turned their founders into recognized voices in the global cybersecurity conversation.

  • 160+

    media placements across cybersecurity, fintech, and mainstream business press, from niche trade publications to global outlets.

  • 1B+

    combined monthly audience reach, with placements in outlets including Yahoo Finance, Daily Mail, Business Insider, France24, and TechRadar.

  • Global footprint from day one

    with coverage spanning the US, UK, Germany, France, Spain, Portugal, Belgium, Croatia, Australia, and beyond.

  • Tier-1 hits

    secured within hours of the CrowdStrike/Microsoft outage, placing Copla's founders as go-to experts in breaking news cycles.

Stories that earn attention

We work with companies that need more than visibility. From launches and press trips to ongoing media work, we help build the right coverage around your product, team, and point of view.

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