Employer branding
When talent perception lags behind product reality — and the best candidates choose competitors who tell a better story.
Reputation, built & protected
We shape how companies are understood in global media — building strong positioning and safeguarding it when it matters most.
Making You visible in trusted leading media
When it matters
From press trips to reputation-defining launches, our work shows how the right encounter between a company and a journalist can shape global narratives.
Reputation building
When a company does important work that the market does not yet recognise — and credibility needs a clearer, louder voice.
Brand awareness
When the right audiences have simply never heard the story — and visibility in trusted media changes who pays attention.
What it creates
From press trips to reputation-defining launches, our work shows how the right encounter between a company and a journalist can shape global narratives.
- Distinctive positioning in the market
- Recognition as a category leader
- Stronger, more consistent brand perception
- Resilience in moments of crisis
How we approach it
A structured approach that combines clear positioning, strong narratives, and targeted media engagement — built to create lasting reputation.
- Phase 01
Debrief goals and target media
We map your objectives, competitive landscape, and the media channels where your audience forms opinions. No assumptions — we listen before we write.
- Phase 02
Shaping positioning & key narratives
Crafting clear, consistent messaging based on company expertise.
- Phase 03
Executing targeted media outreach
Planning and delivering communication that builds visibility and credibility over time.
Where stories meet the media
From press trips to reputation-defining launches, our work shows how the right encounter between a company and a journalist can shape global narratives.
Explore case studies
TechnologyProduct launchScaling Kilo’s fintech story across European media
SustainabilityStorytellingBringing the Sengirė forest fund to a global audience
TechnologyBrand strategyPositioning EXANT as a deep-tech leader
- TechnologyCrisis communication
Inside Lithuania’s rapidly rising AI ecosystem
LifestyleProduct launchLaunching Daily to a new generation of readers
What our clients say
Your cooperation is a valuable asset for us as the data received from your company helps us with our work and is value-adding.
Petras PetraitisHead of Communications
The team turned a complex launch into a story journalists wanted to tell. The coverage exceeded every benchmark we set.
Alyssa ColeMarketing Director
Working with particle felt like having an in-house newsroom. Sharp, fast and genuinely invested in our reputation.
Marek NovakChief Executive Officer
They understood our industry from day one and connected us with exactly the right journalists at the right moment.
Sofia BergmanVP of Brand
A partnership that consistently delivers. Every campaign has shaped how our market sees us, and the results speak for themselves.
Tomas KazlauskasFounder
Establish a strong reputation in global media
We help companies shape how they are understood — and ensure that perception remains strong over time.
Let’s talk