Your cooperation is a valuable asset for us as the data received from your company helps us with our work and is value-adding.
Petras PetraitisHead of Communications
Fintech becomes understood
Building trust and clarity in a fast-moving financial landscape where credibility is essential.
Case studiesMaking You visible in trusted leading media
Complex products require clear communication
Fintech companies often operate at the intersection of finance, technology, and regulation. Without clear communication, even strong products can remain misunderstood. PR plays a critical role in building trust, explaining value, and positioning companies within competitive and evolving markets.
Key communication challenges
Fintech products combine technology and finance, making them difficult to explain. Clear narratives are needed to make them understandable and relevant to media and wider audiences.
Credibility depends on transparency. We frame compliance, security, and governance as proof points that reassure regulators, partners, and the public.
New entrants appear constantly. A distinctive, consistent story is what keeps a company visible and memorable amid the noise.
Entering new markets means new audiences and media landscapes. We adapt positioning so the story lands locally while staying globally coherent.
How we approach it
A structured approach that combines clear positioning, strong narratives, and targeted media engagement — built to create lasting reputation.
- 01
Debrief of goals and target media
Understanding business priorities, target audiences, and relevant media landscape.
- 02
Shaping positioning & key narratives
Crafting clear, consistent messaging based on company expertise.
- 03
Executing targeted media outreach
Planning and delivering communication that builds visibility and credibility over time.
Where stories meet the media
From press trips to reputation-defining launches, our work shows how the right encounter between a company and a journalist can shape global narratives.
Explore case studies
TechnologyProduct launchScaling Kilo’s fintech story across European media
SustainabilityStorytellingBringing the Sengirė forest fund to a global audience
TechnologyBrand strategyPositioning EXANT as a deep-tech leader
- TechnologyCrisis communication
Inside Lithuania’s rapidly rising AI ecosystem
LifestyleProduct launchLaunching Daily to a new generation of readers
What our clients say
The team turned a complex launch into a story journalists wanted to tell. The coverage exceeded every benchmark we set.
Alyssa ColeMarketing Director
Working with particle felt like having an in-house newsroom. Sharp, fast and genuinely invested in our reputation.
Marek NovakChief Executive Officer
They understood our industry from day one and connected us with exactly the right journalists at the right moment.
Sofia BergmanVP of Brand
A partnership that consistently delivers. Every campaign has shaped how our market sees us, and the results speak for themselves.
Tomas KazlauskasFounder
Establish a strong reputation in global media
We help companies shape how they are understood — and ensure that perception remains strong over time.
Let’s talk